For nearly 120 years Australians bathed their meat pies and sausage rolls in Rosella's tomato sauce. But this may be confined to history after the Rosella food factory in Sydney was shut down on Friday.
At least 70 full-time employees at the Seven Hills factory will be made redundant in the next few weeks, said the receiver Ferrier Hodgson.
But the Australian Manufacturing Worers Union put the figure as high as 80.
Rosella's parent company Gourmet Food Holdings went into receivership in November.
“The loss of jobs is disappointing but unavoidable due to the scale of losses the business was sustaining on a weekly basis,” said Jim Sarantinos, Ferrier Hodgson partner and Rosella receiver.
"We had hoped that a suitable buyer would have been able to breathe new life into the business and preserve these jobs. We have exhausted all options for a sale and unfortunately, we have no alternative but to cease trading," he said.
Tim Ayres, the state secretary of the Australian Manufacturing Worers Union, said it was a "heartbreaking" day for the workers and "blow" to Western Sydney manufacturing jobs.
The receivers will now turn to selling Rosella group brands including Rosella, Aristocrat, Blue Banner, Galiko, Stromboli and The Curry Makers.
Prospective purchasers have until 5pm Monday to contact the receivers.