AFL moves to win back fans

By Caroline Wilson
Updated August 1 2014 - 2:13am, first published July 31 2014 - 12:32am

The AFL has established a blueprint to win back Victorian fans, admitting that the MCG and Etihad Stadium no longer set the benchmark as match-day venues and that the game's heartland has suffered due to a highly experimental 2014 fixture and a messy ticketing system.