TATTOOED metal-core rock band Capture the Crown has captured the serious attention of fans and the music industry and stirred plenty of controversy.
But the band’s lead screamer, Castle Hill’s Jeff Wellfare, said that had been the plan all along.
Although the band has not yet released an album or performed a live show under their name, their three video clips on YouTube have been viewed more than 3.5 million times since January.
A clip for You Call That A Knife? This Is A Knife! has been watched more than 3.2 million times.
Wellfare said the online exposure had come after a savvy promotional campaign that used tools of the web.
‘‘We have used the likes of Twitter, Tumblr, Instagram, Facebook and YouTube just to name a few.
‘‘This has boosted our presence online and has been an interesting way of marketing our band.
‘‘It also boils down to the fact we didn’t follow the rule but went down a different path by releasing our material before playing a show under the CTC name, which has also created a lot of talk and controversy — which is followed closely by publicity.’’
But even after all the hard work, the band was shocked by its popularity.
‘‘Never did I expect to get to 10,000 [downloads], let alone 3.5 million,’’ Wellfare said.
But for all the hype, Capture the Crown is still to turn their fame into monetary success.
¦ Visit the News’s website to watch Capture The Crown’s video clips.