IT wasn't about talking up internal beauty or promoting world peace.
For recently crowned Dream Girl 2014 winner Simi Ahuja it was about becoming a positive role model in the Castle Hill community and advocating against domestic violence.
"As Dream Girl 2014, I have responsibility to ensure I am a brand ambassador and I use my voice for all the right reasons . . . and get involved in the community and help however I can," Miss Ahuja said.
"I felt that the platform would give me a chance to voice my individuality and gain self-confidence.
"Also, I currently work in a law firm and a community legal centre where I run workshops for women regarding domestic violence.
"I also felt that entering this pageant would let me voice my knowledge about the vicious cycle of domestic violence and get myself out there in the community."
Dream Girl is a multicultural pageant and attracts women of different cultural backgrounds from across Australia to the main stage.
Miss Ahuja moved to Australia from India when she was three months old.
Her Indian heritage was shown in her performance.
"When I was younger, I learnt classical Indian dancing," she said.
"During the competition I combined this with contemporary Indian dancing and performed to two Bollywood tracks."
Miss Ahuja said a lot of new avenues have opened up as a result of winning the competition.
"I have been offered to participate in some fashion shows and host an upcoming concert," she said.
As the reigning queen, she will travel to Bollywood, India, for seven days.
The trip includes meeting celebrities, directors, producers and the chance to attend an acting school.