Consumer advocacy group Choice has stepped up its campaign against the Abbott government's proposed anti-piracy measures with a crowdfunded advertising campaign aimed at politicians.
The 30-second satirical TV advertisement depicts a fake "Minister for the Internet" who unveils a decidedly useless-looking "internet filter" as the government's "foolproof" solution to online copyright infringement.
"The increased price we'll all pay for the internet will be worth it for this 100-per-cent effective solution," the fake minister says.
The government last month released its Online Copyright Infringement discussion paper outlining three proposals that would see internet providers such as Telstra and Optus take a leading role in policing copyright infringement.
While not describing a government-run internet filter, the proposals would require providers to take "reasonable steps" to monitor and prevent copyright infringement by users. This could include blocking access to websites that contain infringing content.
The proposals also include extending authorisation liability, a policy that would effectively reverse the High Court's 2012 ruling that service provider iiNet was not liable for copyright infringement on behalf of its users.
The government is also considering allowing copyright owners such as movie and recording studios to take legal action against providers to force them to terminate offending individuals' internet connections.
Choice campaign manager Erin Turner said the government's course of action against online copyright infringement was "ineffective" and "high cost for low result".
"Anyone with access to basic technology or the ability to Google how to get around an internet filter is going to be easily able to circumvent these measures," Ms Turner said.
Internet providers - which have also opposed the proposals - were likely to pass the costs of compliance on to consumers, she said.
Rather than targeting consumers with its campaign, however, Choice will air its advertisement on WIN television in Canberra during a parliamentary sitting week in a bid to capture the attention of policymakers.
It will also deliver the $11,000 campaign nationally via YouTube.
Ms Turner said the key message to parliamentarians was that the government must "work smart, not hard, to stop online piracy".
"There's no independent evidence that the government's proposal will work," she said.
Instead, she said online piracy should be treated as a competition issue. She added the root causes of piracy in Australia - high prices and poor availability of overseas content - must be addressed.
"What we are looking for is affordable content, opening up access to international content markets," she said.
"We don't expect this will stamp out piracy 100 per cent - there will still be people who will illegally download no matter what - but if you want to fix the bulk of the problem in Australia then the best starting point is looking at this as a market and trying to find a market-based solution."
A parliamentary inquiry last year found Australians pay up to twice as much as overseas buyers for IT goods and services.
Digital rights advocacy group Electronic Frontiers Australia is urging the public to make submissions before the consultation period closes on Monday.
EFA executive director Jon Lawrence said the plan to extend authorisation liability was a "blunt instrument" that could also implicate providers of public Wi-Fi such as libraries, universities and cafes.
The provision for copyright owners to make court injunctions to block offshore websites was "entirely futile", he said.
"The Pirate Bay is the most blocked website in the world and they have no trouble doubling their traffic year-on-year."
Mr Lawrence said internet access was a basic right and the EFA opposed a policy of disconnecting repeat offenders for what is essentially a civil issue.
Both Ms Turner and Mr Lawrence said copyright holders had a legitimate right to protect their content, but that consumers had shown they were willing to pay for content at a fair price.
This was evident in the growing instance of consumers using virtual private networks to circumvent geoblocking and access US movie streaming service Netflix, which is not yet available in Australia, Mr Lawrence said.
The rate of piracy in the United States was shrinking alongside the rise of Netflix, he said. A Netflix subscription costs $US8.99 ($9.60) a month.
Choice has made six recommendations to the government in its submission, including monitoring the pricing of electronic products, removing import restrictions, and reforming legislation around geoblocking.
It also flagged "serious concerns" that internet providers would be encouraged to terminate customer accounts "on the basis of unsubstantiated allegations made by content owners", with "little to no safeguards in place to protect" customers.
It also raised concerns around a proposal that would give the government "carte blanche" to prescribe a scheme of its choosing if no effective agreement was reached by industry. The group called for further independent research to properly quantify the costs and benefits of any policy proposals on the matter.
A parliamentary inquiry last year found Australians pay up to twice as much as overseas buyers for IT goods and services.
