Woolworths' hardware group Masters aims for spring renovation

By Sue Mitchell
Updated September 2 2014 - 6:08am, first published 2:10am
Building for future: Masters will embark upon a marketing campaign. Photo: Aaron Bunch
Building for future: Masters will embark upon a marketing campaign. Photo: Aaron Bunch

As householders' thoughts turn to gardening, painting and outdoor projects with the arrival of spring, Woolworths is ramping up marketing for its Masters home improvement chain in an attempt to increase brand awareness and lure shoppers.