A Guiding light: Joanna Savill hands over the reins

By Joanna Savill
Updated January 12 2015 - 10:18am, first published December 19 2014 - 3:09pm
Guiding light: Guide editor Joanna Savill is leaving the table. Photo: Photo: Ben Rushton
Guiding light: Guide editor Joanna Savill is leaving the table. Photo: Photo: Ben Rushton

Melbourne Cup fashionistas, eat your heart out. Our hats are worth a million bucks. According to a recent survey by the restaurant reservations website dimmi, gaining a hat at the annual Good Food Guide awards nets the recipient a whopping 32 per cent increase in bookings. Losing one slashes earnings by 25 per cent. And all this thanks to a cute logo on a stiff white certificate.