Best-selling author of Feed a Starving Crowd and digital marketing guru Robert Coorey was named one of Australia’s Top 50 entrepreneurs by Start Up Australia. He writes about how to make your business stand out, and the Oprah strategy.
The marketplace is a crowded place.
Everyone fights for their share of the almighty dollar. While products and services may differ, the key is to stand out.
When people go into business, their main goal is to build it and increase revenue and profit. The best way to do that is to build authority in the marketplace.
My preferred method of doing this is the "Oprah" strategy.
This is the simple secret Oprah used to become one of the world's highest-paid celebrities.
And it's the method I used to create a best-selling book and world-class training course.
The best part is it works in almost any market. It doesn’t require a lot of time or effort. And it can instantly propel you to be the ‘go-to’ person in your category.
So many business owners have it backwards. They try to break into a new market by crawling in at the bottom and then slowly climbing the ladder to the top.
When they enter a market they know nothing about, they spend months or even years forging a reputation then, eventually, they may hit the big time.
This is a painful and time-consuming way to become a market authority.
Here's what Oprah did: instead of trying to become the expert, she became the authority by gathering together all of the other experts in one place.
Oprah knows very little about books, health, or psychology but she brings together experts on these topics.
She stood on the shoulders of experts and used their credibility to become a respected authority.
If Oprah promotes a new diet or book, millions of people will listen.
Anyone in business can do the same. Here's how: research and find the experts in your market.
Send each author an email telling them you love their content and you want them to write an article for you (or ask to interview them). Some will refuse; many will say "yes".
In a short time, you will have website full of expert articles and interviews without creating any content yourself.
■ To win a VIP upgrade to Mr Coorey's event be the first to send an email to support@feedastarvingcrowd.com.
■ Robert Coorey will share his knowledge at two courses in Parramatta (September 8, University of New England) and Penrith (September 7 at Penrith Panthers). Basic entry is free; VIP cost is $97.
Click here to book.
