First there was all that online hate for the trailer for the new all-female Ghostbusters.
Now's spread to the new theme song to the movie from Fall Out Boy. Or rather a reworking of the catchy old theme song by Ray Parker Jr, featuring Missy Elliot.
The Los Angeles Times has called the song not just bad but 'hauntingly bad'.
"So ghastly is Fall Out Boy's new theme to Ghostbusters that if, after first listen, you vapourised it, pumped it into a tank, locked it in a safe and buried it under the Empire State Building, Ghostbusters (I'm Not Afraid) would still flatulently seep to the surface to torture millions."
In a review headed "Where will Fall Out Boy's reign of terror end", Oregon Live described the song as painful as a karate kick.
"Bill Murray and the entire Wu-Tang Clan should stage a 2am burglary to steal every computer involved in its making," it said. "A congressional sit-in should block anyone but Carly Rae Jepsen from covering it ever again. In a dusty studio warehouse right now, Vigo's CGI painting eyes are rolling."
According to Consequences of Sound, the CIA will soon be using the song to torture detainees in Guantanamo.
The comments echo the online hate that came after the release of the first trailer for the movie, which stars Melissa McCarthy, Kristen Wiig, Leslie Jones and Kate McKinnon, earlier this year.
It became one of the most disliked movie trailers ever to be released on YouTube, sparking a debate not just about whether Ghostbusters should have been rebooted but whether it was right to cast it with, gasp, women.
"Sexist that men were excluded here, only because they were men," wrote one commenter.
"We hate the ridiculous pandering the feminist movement is getting," wrote another. "It'd be one thing if they had one, or two women, but all of them are women and it is pushing far too much."
But that trolling might not have the effect the haters want.
For the Hollywood studio behind Ghostbusters, it's all just publicity.
Asked how much the online hate would affect the movie, Tom Rothman, the chairman of Hollywood studio Sony Pictures Entertainment's motion picture group, could hardly contain his excitement.
"It's the greatest thing that ever happened," Rothman told The Hollywood Reporter. "Are you kidding me? We're in the national debate, thank you. Can we please get some more haters to say stupid things?"
And on whether the movie will be successful, Rothman was more guarded. "Oh, I don't know," he said. "I don't comment about that. The good news is, you can feel the momentum of the movie.
"We had a thing last week where Bill Murray, who had just seen the movie, came out and said how great it was. You just could feel the cultural excitement."
Ghostbusters opens in Australia on July 21.
