Advertisers return to Alan Jones's show

A FRESH protest campaign is set to roll out this morning as advertisers return to Alan Jones's radio program.

The Macquarie Radio Network last week took the unprecedented step of suspending all advertising on Jones's 2GB breakfast show after a week of public pressure following outcry over his comments about the death of Julia Gillard's father.

The show lost more than 70 sponsors and advertisers and the suspension was expected to cost the network more than $80,000 a day.

A massive social media and email campaign targeted businesses seen to support the Jones program after news broke of Jones's comment to a Young Liberals function last month that the Prime Minister's father had "died of shame" over her "lies".

2GB responded to the initial outrage by quarantining the show from the rest of the network.

An online petition at calling on 2GB to sack Jones over his comments has so far attracted more than 115,000 supporters.

Jones lashed out at the online campaign against him as "cyberbullying".

One advertiser reportedly received 6000 emails in a single day calling for them to pull their advertising.

Branding experts told Fairfax earlier this month that many advertisers would return within a month or so of pulling their ads.

Macquarie Radio Network executive chairman Russell Tate confirmed advertisers will be returning to the program this morning.

Mr Tate would not say how many were resuming advertising and when asked to name them he said: "No, I absolutely will not."

The 'Destroy The Joint' protest group which spearheaded a campaign targeting advertisers released a statement criticising their expected return.

"Our community politely requested that Macquarie Radio Network and its employees sign our Pledge to stop sexism and misogyny. They have ignored our repeated requests.

"But now we know that Macquarie Radio Network no longer cares about community standards. So it is up to us to let advertisers know what the Australian community accepts."

Destroy The Joint is urging supporters to listen in to the Alan Jones show this morning and report which companies are advertising by posting on its Facebook page.

More than a dozen sponsors including Woolworths, Coles, Mercedes-Benz and ING Direct had cancelled or suspended advertising on his program - estimated to make about $2 million a month for the radio network - by last Tuesday.

Slater & Gordon Lawyers national media & communications manager Angela Bell said the business had no intention of starting its advertising back up on the show today.

Social media erupted last night on news of Jones' return.

Users took to Twitter and Facebook vowing they would continue contacting advertisers and boycotting their products in "round two".

- with Melissa Davey

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