Sayonara, Levi Strauss: How Japan stole the title of world's best denim jeans from California

By Daniel Scott
Updated March 2 2017 - 11:49am, first published February 26 2017 - 12:15am
Kojima: Home of the Betty Smith Jeans Museum. Photo: JNTO
Kojima: Home of the Betty Smith Jeans Museum. Photo: JNTO
Kojima Jeans Street (an area of the Museum). Photo: JNTO
Kojima Jeans Street (an area of the Museum). Photo: JNTO

If we are in any doubt that we're entering Japan's denim capital, it is dispelled the moment we arrive at Kojima train station, in Okayama prefecture on the main island's west coast.